Wow-Smurfs-Branding

The bluest smurf experience in the world

Packed with fun and activities for the family, the Smurf Experience is a once-in-a-lifetime global event celebrating the 60th anniversary of the smurfs.

The main business objectives were to increase global awareness and online conversions while getting people to physically attend the event.

Wow-Smurfs-Brussels
Wow-Campaign-Belgium

To boost online sales performance, we implemented several online strategies including building awareness, retargeting prospects and converting them into customers.

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Wow-Smurfs-Developpement-Web
Wow-Smurfs-OOH

35%

digital Sales

50%

funnel Drop

250k

visitors

Behind the scenes overview by Chloé Beaufays, Event Manager @ Cecoforma & Damien Tarrio, Partner @ Wowcab

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