Your health knows no borders
Services: Communication, Content Production, Campaigns, Digital Marketing, Social Media, Analytics, Strategy
Since 2014, Foyer Global Health offers international health insurance and services to globally mobile people. Foyer Global health is part of Foyer Group, the largest insurer in Luxembourg. Epion is a health insurance product for cross-border commuters in Switzerland.
Wowcab was commissioned to communicate on the Epion health insurance product for border residents. We defined the media strategy to reach the right targets with a lead acquisition oriented funnel around the Lake Geneva area.
The creation of the advertising concept, radio spots, posters and digital content enabled the implementation of a 360° campaign entirely managed by our teams.
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