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The symbol of Geneva wines

Founded in 1929 by a group of winegrowers, La Cave de Genève is the quintessential Geneva wine cooperative, where tradition and innovation come together to produce exceptional wines that are an authentic reflection of Geneva's unique terroir.

For Caves Ouvertes 2024, Wowcab has created an activation campaign to promote the event.

A festive universe was created around the Grande Loterie, designed, developed in record time, disseminated via social networks, online and offline CRM campaigns.

The aim was threefold: to attract as many people as possible to the big day, to acquire new customers and to increase sales. The figures speak for themselves.




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